F45 Oxford Circus

How your published pricing compares with every other gym in Westminster, as of 29 August 2026.

£100/mo above the local median

Your all-in rate is £210/mo. The median across the 33 other priced gyms in Westminster is £110/mo. Over a year that gap is £1,200 per member.

Your closest threat locally: Virgin Active Mayfair is £39.17/mo cheaper all-in and shares 1 of the 2 facilities you list — £470.04 a year per member on price alone.
#27of 34 in the borough, cheapest first
£210your all-in monthly
£110borough median
£2,520your first-year cost

Narrowed to the 21 other conventional gyms in Westminster — 12 studios excluded — the median is £98.08/mo and you are #17 of 22. How comparable gyms are chosen.

Where you sit in the local marketall-in monthly, your gym highlighted
7 gyms£36£161£285+median £1103 above £285
View as table
Price bandGyms
£36–£497
£74–£862
£86–£982
£98–£1117
£111–£1233
£148–£1611
£161–£1731
£198–£2104
£210–£2231
£223–£2351
£235–£2481
£273–£2851
over £2853

Gyms undercutting you locally

Showing the 2 cheapest of 26 priced gyms in Westminster that undercut you.

What is working

Range3 types, 4 plans — top 10% locally

Demand in Westminster, last 30 days

21visits opened a gym page in Westminster
7separate days they landed on
30gyms we list in Westminster

These are visits to What Gyms Cost, not the London market — this site is young and its traffic is nobody's census. A visit is one browsing session, not one person: the same member returning next week counts twice, and we never join those up. Counted from the borough of the gym opened, taken from our own listing data.

Locked

Get a complete local pricing review

Everything above is free and stays free. For a small group of pilot gyms, we use the same verified data to prepare the fuller review:

  • 24 more priced gyms in Westminster are cheaper than you — who they are, what they charge all-in, and the yearly gap per member.
  • A price move would take you from #27 to #24 of 34 — five scenarios, and the exact price that overtakes the priced gym directly below you.
  • 2 further profile axes you score ahead on, beyond the one shown above.
  • Westminster takes 0.7 visits per gym we list there — #16 of the 17 boroughs we have enough traffic to rank — unlock to see the full standing.
See the full report for F45 Oxford Circus →

We are signing a small number of pilot gyms first, and we would rather learn what this is worth to you than put a price on it before we know. Nothing is charged and there is no checkout. Paid access never changes where your gym appears in the public rankings — that is not for sale, at any price.

Request a local pricing review

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Would rather email? [email protected] — say which gym and we will send the full report back.

What we list for you

Taken from your own website on 29 August 2026 — source page ↗. If any of it is wrong, tell us and we will re-check.

HYROXPersonal training